Tobacconist University
Get Certified    |    Campus Store    |    R&D Lab    |    FAQs

Wednesday, August 6, 2008

Cigars = Vacation

We know that our sense of smell is most closely linked to memory and emotion. And that our sense of smell has the greatest impact on our enjoyment of luxury tobacco – try smoking with stuffed sinuses to prove it. Pleasant aromas are relaxing. In fact, pleasant aromas have the power to transport us to a better ‘place’, a better feeling. Whether we are talking about the smell of grandma’s cookies, the ocean, or a great cigar, pleasant aromas force us to take notice and enjoy the moment. Those who enjoy luxury tobacco know that aroma transcends our daily responsibilities, stresses, uncertainties, and challenges.

The aroma of luxury tobacco forces us to settle down and appreciate the moment; the little things. Great tobacco is a compelling delicacy which helps us appreciate our time. What could be more important than savoring your time? Great cigars are like a mini-vacation! Use them as intended and you will enhance your quality of life.

* Tobacconist Anecdote: Lately, I have been seeing many more of our retail customers stopping to have a cigar in the shop. Customers who would normally walk out after their purchase look at the couch like a starving man looks at a steak. Once they realize the couches are there for them, they walk over and plop themselves down, immediately letting out a deep exhale. At first they have a glassy look in their eyes, then they remember they have a cigar in their hand and they start to look at it, touch it, and finally light it. After just a few puffs their demeanor begins to change. They watch the smoke waft delicately into the air and their gaze begins to relax. Within a few minutes they start letting go… their body and mind releasing tension. Eventually, our customers leave the shops happier, brighter, and lighter than when they entered. It is an extraordinary transformation. Every Tobacconist has seen this happen, and I think this is happening a lot more lately. But this is just proof that Tough Times = Better Business. People need great Tobacconists more now, than ever…. so get to work.

No comments :

Post a Comment