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Tuesday, December 22, 2015

Humidor Shopping Trays

If you are a retail tobacconist, do yourself and your customers a favor and provide shopping trays in your humidor.  Here are a few good reasons why:

1. Shopping trays encourage UPSELLING!  Because an empty tray yearns to be filled!

2.  Customers are limited by the amount of cigars they can carry in their hands: shopping trays increase the potential sale!

3.  Make it your custom to grab a tray when you go in the humidor to help a customer.  This practice shows panache, professionalism, and increases sales (see reasons 1 & 2).

While there are not many astute manufacturers providing branded shopping trays, you can create your own from large cigar box lids (see picture).