Tuesday, December 22, 2015
If you are a retail tobacconist, do yourself and your customers a favor and provide shopping trays in your humidor. Here are a few good reasons why:
1. Shopping trays encourage UPSELLING! Because an empty tray yearns to be filled!
2. Customers are limited by the amount of cigars they can carry in their hands: shopping trays increase the potential sale!
3. Make it your custom to grab a tray when you go in the humidor to help a customer. This practice shows panache, professionalism, and increases sales (see reasons 1 & 2).
While there are not many astute manufacturers providing branded shopping trays, you can create your own from large cigar box lids (see picture).