Why Get Certified? Building A Culture Of Professionalism

What is certification?  Why should you be certified?  And how do you become certified?  These are the questions TU President and Founder Jorge L. Armenteros, CMT answers in this video interview.  

Whether they choose to get certified to strengthen their business, brand, and professionalism or to take advantage of the promotional value provided by TU, over 1200 tobacconists have already answered these questions for themselves.  But, every day legislators, special interest groups, bureaucrats and the nanny state try to usurp your professional and individual rights, disparage the tobacconist profession, and enact new taxes.  TU exists to educate consumers, professionals, legislators, and the entire world about premium and luxury tobacco products and their history.  Without education, there will be no salvation!

Of course, if you don't believe in a code of ethics and standards, professionalism, or excellence, then certification is not for you...

"The luxury and premium tobacco industry will not exist without the retail tobacconist"

Top 5 Reasons To Be Certified

1) Credibility Matters- Enhance your professional credibility by becoming Certified by TU. Immersing yourself in our extensive academic curriculum will help to further establish your professional credentials. By completing the Steps to Certification, CRT’s adhere to our high expectations in regards to product knowledge and customer service thus become knowledgeable, trustworthy in the eyes of consumers and peers.

2) Personal Satisfaction/Self-Esteem- Becoming a CRT will define and shape yourself beyond your job description. You will achieve a deep sense of personal satisfaction as well as validate your luxury tobacco experience.

3) Make your Certification work for you- Promote yourself. Wear your certified lapel pin and display your diploma and other certified accoutrements. Let your certification set you apart from other retailers. TU Certification also works as a free training vehicle for your employees. Customers view certification as a guarantee they will receive a high level of quality service, it demonstrates a commitment to our industry.

4) Improved Skills and Knowledge- Develop a well rounded educational experience while studying the four Colleges that comprise Tobacconist University: Tobacco, Accoutrements, Taste, and Service College.

5) Stay Tuned- Only certified retailers can profit from selling The Tobacconist Handbook or administering the final exam to Apprentices. We also have many exciting  projects in the works which only Certified Tobacconists will benefit from.

Writing For PR & Credibility

Patrick Gallagher, CMT Academic Contribution

Certified Master Tobacconist #1835

Writing For PR & Credibility

 

I recently began writing a monthly cigar review for a local men’s fashion magazine. Like any other reviewer, the position requires me to smoke a cigar and give my thoughts on the experience. But what is unique about the review, is that I am a certified tobacconist.

Too often, we see in today’s media the demonization of tobacco and cigar smokers. And more often than not, these anti-tobacco zealots are typically uneducated about our industry and fed a high amount of propaganda and false data. We tobacconists know the benefits and albeit the risks of tobacco thanks to our extensive training.

I am encouraging tobacconists like myself to reach out to those media channels whom embrace the luxury life style. In doing so, it is important to share your educational experience and your knowledge to those who are with us and against us. These articles and reviews are important for the longevity of our industry and our trades. We must be viewed as educators and purveyors of history and the luxury lifestyle.

Much like a sommelier is to wine, a tobacconist is to cigars/pipes. Our role is to set the stage for the consumers’/readers’ experience and to educate. Thus, preparing the consumer/reader for an emotional and spiritual moment that transcends “just smoking”. Tastes, textures, feelings: these evoke emotions which translate into a valuable experience.

Taking the role of an educator through editorial style writing is an excellent way to reach those enjoying the luxurious moments in life. I suggest finding a local magazine, blogger, or newspaper to get involved with.  Develop a piece and share it with their editor, maybe over a cigar. Explain to the editor the purpose of your piece. Much like a style columnist, we are informing those interested and involved in the lifestyle.

Remember, we are purveyors of luxury and educators of history. It is our job, not only in our stores but in the world, to uphold our traditions, values, and beliefs to honor the great cigar/pipe makers and tobacconists who came before our time.

Certified Testimonial

You have been hearing me talk about the importance and value of TU and Certification for years now. And we get many kind and inspiring letters from Certified Tobacconists every month, but this testimonial has special meaning to me and it really captures much of the intangible, yet priceless, value TU provides:

“I cannot sing your praises enough, these certifications my employees have achieved with TU has meant so much to them, their pride is measurable in so many positive ways. As a store owner, TU brings a rare gift to me because no amount of money in bonus or spiff I could give could ever match the value of being a graduate of TU, my guys are so damn proud of their accomplishment and having their diplomas and PINS. Thanks for all the years of hard work you have put into TU because it is going to pay off for years to come for all of us involved in this unique and precious pursuit; loving the lore.
   
Kindest regards,
    
David Berkebile,
Georgetown Tobacco
Washington, D.C..
  
P.S.: You can quote me on this anytime.”

Make Up Girl vs. Certified Tobacconist

I experienced extreme shock this Friday when my girlfriend dragged me to the mall for a sale at "bloomies". Just before the main event, she pushed me into a giant apothecary/beauty product store. While I doubt the veracity of anything they tell me in that store (i.e. look younger , eliminate wrinkles, etc…) I was impressed with their retail strategy. As we were waiting for an atomic sized sample of pomade or cream, I noticed that the Colorologist/Makeup artist/creamologist (or whatever) was wearing a pin that said Color Specialist. Now, this young lady was barely old enough to drive, so dispensing cream seemed like a challenge, yet she proceeded to tell me about her extensive training in “Color”. How she traveled to the big city for days of intensive courses and her certificate. In addition, she will also be receiving another degree in another female beauty ritual which I can’t remember at this moment.
  
Dear TOBACCONISTS, THIS IS A WAKE UP CALL. If the barely post pubescent girl at the make up store has credentials and certification, WE ARE LONG OVERDUE. Retail Certification through Tobacconist University is free for retailers, and we are far behind even the most absurd of industries. My advice is start studying!!! It is time to invest in our own CREDIBILITY and FUTURE. If society thinks that makeup girls at the mall are more knowledgeable than Tobacconists, then we will never survive.

Make your contribution towards “PRESERVING LUXURY TOBACCO FOR GENERATIONS TO COME”, and improving your own businesses. Check out the new, and evolving Certified Tobacconist Page: this will be the place where TU aggregates, promotes, and shows off the world’s greatest Tobacconists: all it takes is a little Focus and Commitment to be the best. Currently we are Certifying Salesforce Tobacconists (CST) so that they may go out and administer the test to Certified Retail Tobacconists (CRT): and all of this is free! We are building the brotherhood and proving to the world that our Credibility, Professionalism, and Value are real. Earn your Pin!