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Sunday, April 20, 2008

Tobacconists Are Human Assets

“The first sign of decline of an industry is loss of appeal to able people.”
- The Daily Drucker (Harper Collins 2004)
Ultimately, a business is only as good as its people. The success of luxury tobacco retailers is limited by how many good Tobacconists they have – I know this because I live it.
The Human Assets of a company are the most valuable because you can always borrow money or lease a space, but great people are hard to come by: that is the essence of Tobacconist University. That is why we are not a retailer organization, trade group, or consumer magazine. We are focused and committed to educating, training, and developing the greatest resource in our industry: Tobacconists.
If you ask 100 people “who are the most important people in our industry (not including consumers)?”, 99% will answer ‘Cigar Makers’. But, they are wrong. Tobacconists are the most important people in our industry because they consummate the relationship between cigar makers and customers; they bridge the gap between producers and consumers. Where would the Fuentes and Padrons be without Tobacconists? They would be lining the shelves of supermarkets, convenience stores, and drug stores. I will live [ and die ] knowing that retail Tobacconists make this industry great. That is where I fell in love with luxury tobacco, and that is where consumers do too. You can’t get to know real products through the pages of a magazine or on the internet.
If you own a retail shop you already know the greatest challenge is finding and retaining good people. Tobacconist University EDUCATES, TRAINS, PROMOTES, DEVELOPS, & INVIGORATES our industry’s greatest assets – a historical first! All of these benefits increase employee Value, Commitment, & Retention, improving your business and competitiveness all at once. Leverage these resources to your advantage and you will succeed. Invest in your people and the long-term rewards will be exponential! Put people first and the profits will follow.
Hiring Tip: Hire Passion & Smiles. All Great Tobacconists are naturally endowed with a passion for the products and a genuine desire to share that.

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