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Wednesday, April 2, 2008

Fundamentals First: Products & Customers

It sounds simple enough, “Fundamentals First”, but it is paramount to success. My favorite cigar maker quote is from none other than Jose Orlando Padron; the simple translation is ‘you must crawl before you walk, and walk before you run, if not you will fall on your face’. Truer words have never been spoken, in my humble opinion.
Sr. Jose Blanco has his 5 Keys To Retail Tobacconist Success, and I think those are powerful and accurate. But I also think Tobacconist success can be distilled further into only two necessary fundamentals: PRODUCTS & CUSTOMERS. Focus on Products, Focus on Customers and you will never fail. Those are the two fundamental principles for success: PRODUCTS & CUSTOMERS. That’s all you need to know. Now, get to work….

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