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Sunday, November 9, 2008

Certified Tobacconist Impressions


The first step towards acceptance and credibility is to build awareness. A decade ago I had people laugh at me when I told them I was a ‘Tobacconist’. And, the society we live in barely recognizes us as a legitimate profession – most days they treat us like criminals. So, awareness is the first step towards carving out a respectable niche in our society.
  
Tobacconist University exists largely to build awareness and credibility for the luxury tobacco industry. While many more consumers visit TU than Tobacconists, we consider every impression we make a positive Certified Tobacconist Impression (CTI). CTI are created every time a consumer visits TU, thinks about TU, mentions TU to a friend, or says the words ‘Tobacconist University’. CTI are created every time TU helps somebody refill their lighter, learn how to cut their cigar, season their humidor, and enhances their appreciation of luxury tobacco: always educating and enhancing appreciation under the umbrella of “Tobacconist University”.
  
Ultimately, if you had to distill down the priceless value of TU into something quantifiable, you could think in terms of Certified Tobacconist Impressions (CTI). After all, you need something to measure and strive for when you are trying to change the culture and fighting for your freedoms. Knowing this, TU regards every Tobacconist Certification with extreme reverence. Every TU Certified Tobacconist goes into the world creating thousands of Certified Tobacconist Impressions per year; by showing customers and civilians that we are legitimate, valuable professionals. Every time a Certified Tobacconist mentions Certification, or shows their lapel pin, or posts their Certified Logo, an impression is made. Every time a human being thinks about Tobacconists as professionals a positive impression is made. In fact, every Certified Tobacconist creates between 15,000 (lazy Tobacconist) and 50,000 (not lazy) Certified Tobacconist Impressions (CTI) a year (conservatively estimated). At this rate just one thousand Certified Tobacconists can create 50 MILLION positive impressions per year. Ultimately, this simple notion of projecting and leveraging our credibility through Certified Tobacconist Impressions (CTI) is a big part of how we will “preserve luxury tobacco for generations to come”: one Tobacconist at a time, one impression at a time.

Saturday, November 8, 2008

Guns, Tobacco, Fear & Control

 
    
“Where the rights of men are equal, every man must finally see the necessity of protecting the rights of others as the most effectual security for his own.”- Thomas Paine
Dissertation on First Principles of Government -1795

On a personal note…. I have one sister, twenty one years younger than me. This picture was taken two years ago in the D.R. – right about the time she told me a policeman came to her class, wearing his uniform, badge, and gun, to lecture the students about the dangers of tobacco. Of course the lesson was not un-biased or purely factual. Rather, it was about fear. They did not tell her ‘cigarettes can shorten your life or lead to illnesses’; they told her ‘tobacco and smoke are disgusting, immoral, and kill’. While I know that life kills, and fear can be an effective motivation for children, and teachers can exaggerate to make a point, to this day, I cannot fathom why a man with a gun is sent to schools to ‘teach’ and threaten children. Frankly, it has taken me two years to calm down enough just to write this piece…. In fact, a big part of the reason I started this blog two years ago was because I was so infuriated by my sister’s story and needed a place to voice my opinion and tell these tales. And, someone has to question how the anti-smoke people have influenced legislators to the point that they are employing our police to promote their agenda … WTF is happening?


I remember in high school a policeman came and lectured us about the dangers of drinking and driving: at least that made sense since the crime takes place on our roadways where innocent people can be hurt. But where is the crime in smoking? And why are the police talking to children about it? And why the gun?

On a positive note, my sister comes to my house and walks into my humidor just because she loves the smell. Thankfully, she is smart and free enough to think for herself; but, for how long? In Cuba they have signs everywhere insulting ‘capitalist pigs’ and the only people with guns are the cops and military; I suppose that is why my family came to this country. But, in America there are already advertisements insulting smokers (of all kinds), disparaging fat people, and basically equating anybody who is not ‘healthy’ or ‘normal’ as immoral or inadequate. Yet, I can’t watch TV for half an hour without seeing erectile pill commercials or advertisements for pharmaceuticals to make us all happy and fill us with ‘energy’.
 
Meanwhile, the hypocrisy of our legislators/government and the degradation of our rights is only getting worse…. Today I read an AP article about an Alabama Botanist who was arrested because the wildflowers on her property were a nuisance. People actually complained about the annoyance of flower aromas!!!
 
As the son of refugees, I cannot forget the value of freedom, and the need to defend it: that is why I am a Certified Tobacconist. And, I have put every resource at my disposal towards defending my profession and helping others do the same. Ironically, at this rate, I will end up a Certified ‘drug dealer’ in the nanny state’s eyes…. and so will my plant, coffee, alcohol, and food loving friends. That cop who terrorized my 10 year old sister may very well arrest me for smoking a cigar on the sidewalk one day. In the meantime, real drug dealers who peddle anti-depressants, anti-anxiety drugs, 5-hour energy drinks, and erection pills continue to live down the road from me in mansions I can’t even afford the taxes on. The America I love seems to exist only in my mind and heart now…. and within the four walls of every retail Tobacconist who is still allowed to smoke in their business and home. As I write this very personal blog, my last living grandparent lies on her death bed, incoherent and unaware that the America that embraced her inalienable right to the pursuit of happiness is not so different than the country she fled; in this rare case I think that ignorance is bliss. But, the rest of us have no excuse.
 
My point is not simply to vent here… it is two-fold:

1. to compel you, my fellow Tobacconists and citizens, to get Certified and project your credibility. Be Proactive! Don’t be apathetic. Don’t ever give up. First we must educate ourselves, and then we go about teaching others (Tobacconists Are Teachers).
  
2. to remind everyone else that real freedom involves protecting others’ rights, not just the rights you like and/or use.

Disclaimers: I have cop friends and customers who I love; I think guns are awesome – when they are not killing or intimidating people; I love plants and flowers and their aromas; I love my sister and family, no matter what they think or feel; I have lots of friends who take the legal drugs mentioned in this article; I believe smoking is a human archetype and delicacy which will always be and should be enjoyed by a significant percentage of the population; I don’t like the use of chemicals or additives in tobacco or food; I eat meat and fish; however you define ‘health’, it is useless without freedom – and legislating ‘health’ is simply a way to control people; I drive like an old lady, have never had a dui/dwi, and have not had a moving violation in my adult life (’knock on wood’); I am only superstitious, ‘just in case’; I think people who sky dive and bungee jump are crazy and I fully support their right to do it – just like I support any person’s right to think, say, and do anything they want as long as they do not infringe on another person’s ability to do the same – that’s American!
 
Jorge Armenteros, CMT

Tuesday, November 4, 2008

Tobacconists In Art

300 American Tobacconists M-Z (1980)
   
Dick Jewell
Copyright: Dick Jewell
Courtesy of the artist and Rachmaninoff’s, London
   
Dick Jewell is a British artist living and working in London. The images in this very unique piece came from a discarded filing cabinet drawer he found laying on the pavement in New York City during the late 1970s. Intrigued by the range of quality and type of images (from photo booth miniatures to studio photos), Mr. Jewell created this extraordinary piece which reflects Tobacconists’ ‘individuality and cohesion as a group of specialists’.
   
Well, many thanks to Mr. Jewell for recognizing our humble profession as one worthy of being represented in his art. While we know about Cigars & Art, it is refreshing to see Tobacconists in art. Let’s see if any American Tobacconists recognize themselves in these photos…
   
Ultimately, when these photos were found they were artifacts depicting a dying breed of professionals: perhaps, that is why they ended up as trash on the sidewalk. Regardless, we are now living in a new era. While hysterical anti-smoke sentiments and smokerism continues to hypnotize people around the world, the Tobacconist profession is resurging; as anybody wanting to savor their time knows the true value of luxury tobacco. Fighting back from the brink of extinction is no easy task, but I cannot imagine a group of passionate individuals more capable of meeting the challenges. As we move forward, we must remember and be thankful for all of the Tobacconists who came before us – thankful for their ‘individuality and cohesion as a group of specialists’

Thursday, October 23, 2008

The Perfect Cut



 
This new Perfect Cut video is a significant milestone in TU’s development. The future of our academic curriculum, FAQ, and Glossary, will all be video and slideshow driven: giving consumers and Tobacconists educational alternatives with entertainment value. We are previewing The Perfect Cut here, before it goes up on the FAQ. Videos to follow include:
  • Lighter Maintenance
  • How To Light A Cigar
  • How To Pack A Pipe
  • Calibrating A Hygrometer
  • Seasoning A Humidor
  • and many, many more….

 

Friday, October 17, 2008

Gift Packs


Gift Packs, also known as Sampler, Variety, and/or Assortment Packs, are Tobacconist and customer favorites. A Gift Pack usually comes in a special box with a limited selection of cigars: the cigars can be a vertical, horizontal, random, multi-brand, and/or limited-edition/special-release assortment. Gift Packs can also include accoutrements like lighters, cutters, and humidifiers. We refer to them as ‘Gift’ Packs because they make great gifts and Tobacconists usually sell them as such. Consequently many companies release their special Gift Packs during the holidays. Retail Tobacconists sell more Gift Packs during December than all the other months combined.
  
Gift Packs give customers the opportunity to buy a small selection of beautifully packaged cigars without having to spend more on a standard box of 20 or 25. Astute and proactive retail Tobacconists can also create their own custom Gift Packs (see Gift Packaging) for their customers. Custom Gift Packs are a great way to tailor and add value to your customer’s experience, as well as a bona fide competitive advantage.

Monday, October 13, 2008

Cutter Etiquette


   
Cigar Cutters touch the head of the cigar that will touch your mouth; so they must be kept clean. Tobacconists must have sanitary procedures in place to keep cutters clean and protect their customers. Every day customers put a cigar in their mouth and then ask for a cut or cutter. The easiest solution for retail Tobacconists is to have two cutter options on hand: a ‘Clean’ cutter and a ‘Saliva’ cutter. The Clean Cutter should never be used on a saliva tainted cigar. The Saliva Cutter can be used on the saliva tainted cigar and sterilized quickly with hand sanitizer afterwards.
   
QUICK-STERILIZING
Standard hand sanitizing gels can be used to sanitize a Cigar Cutter and blade. Simply use your hands or a paper towel to carefully coat the cutter with sanitizing gel, remove excess, and allow to dry for a few minutes.
 
CLEANING
All Cigar Cutters need an occasional cleaning as tobacco and oils accumulate. Often, the debris and oil can inhibit the cutting and/or movement of the blades. To clean blades, apply a solution of warm water and antibacterial soap with a cotton swab or cloth, then wipe dry. Also, remove any tobacco and debris from the cutter’s frame.

Sunday, October 5, 2008

Gift Packaging




Nothing adds value like free Gift Packaging for customers. And, Tobacconists already have the most precious item on hand – empty cigar boxes! Packaging gifts for customers has many benefits, including:

· Higher Customer Satisfaction
· Competitive Advantage
· Stimulates Up-selling
· Branding Opportunity
· Promotes Loyalty
· More Memorable
· More Impressive

Gift Packaging, especially during the holidays, creates more special and valuable presents. The gift-givers will remember your store and the receivers will come back for more.
 
The cigar box Gift Packaging method shown here only requires Tobacconists to purchase inexpensive paper stuffing; as you should have branded business cards, ziptop bags, matches, and cutters in stock. In addition, this gift box shows a branded sticker opportunity on the inside lid and another sticker sealing the box – these stickers can be made on store bought labels with a rudimentary computer. Get creative and use every opportunity to reinforce your brand with your customers: it will pay off in the short and long term.

TIP I: Prepare your gift boxes ahead of busy times – keep them loaded with stuffing, business cards, resealable (ziptop) bags, matches, cutters, and stickers. That way, it will only take a few seconds to prepare and your customers will be impressed.

TIP II: During the holidays, add a red bow to anything and you have an instant gift pack.

TIP III: Have branded coffee mugs made and you have an instant up-sell.