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Sunday, August 30, 2009

The Certified Medallion: Leveraging TU

We tell all TU Apprentices and Certified Tobacconists that getting Certified and passing the final exam is just the beginning of the process, albeit the hardest.  Ultimately, Certification must be leveraged by wearing the Certified Pin and using the Certified Medallion, on business cards, store signage, and your website.  After all, if you get Certified and never mention it to your customers, co-workers, vendors, and the community around you, then the benefits will never materialize.  While TU is no magic bullet for what ails our industry, the ability to leverage it is a massive competitive advantage.

PS: every CRT store can get a framed diploma with their logo, store signage stickers, and the right to use the Certified Medallion as long as they maintain one CRT.  Individual CRT can receive the Certified Pin, a personal diploma, mouse pad, and more…

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