CIGAR LOUNGE SERVICE From The SOTL Perspective: by Lefty Karropoulos, CMT

 

Below are 10 things that are very important to women that visit lounges and that lounge owners could use to bring their service up a level.  All are from interviews and conversations with hundreds of aficionadas from multiple areas and countries.

SOTL Cigar Lounge Service Points

1.      Warm Welcome

·   Greet her warmly with a smile and welcome her to the lounge. "Good evening, welcome to [Lounge Name]! How can I make your experience enjoyable today?"

2.      Comfortable Seating

·  Offer her a choice of comfortable seating options. "Would you prefer a seat by the window or in a more private area?"

3.      Personalized Service

·  Ask about her cigar preferences and suggest options based on her tastes. "Are there any particular cigars you enjoy, or would you like some recommendations?"

4.      Offer Pairing Options

·  Suggest drinks that pair well with her cigar choice. "We have a selection of wines and spirits that complement this cigar perfectly. Would you like to hear about them?"

5.      Respectful Interaction

·  Maintain professionalism and respect her personal space. "If you need anything, please don't hesitate to let me know. I'm here to help."

6.      Educational Opportunities

·  Provide information about the cigars and their origins if she shows interest. "This cigar is from a renowned region and has a unique flavor profile. Would you like to learn more about it?"

7.      Event Invitations

·  Inform her about upcoming events or tastings. "We have a cigar tasting event next week. It would be great to see you there."

8.      Prompt and Attentive Service

·  Ensure that she receives prompt attention throughout her visit. "Is there anything else I can get for you? Your comfort is our priority."

9.      Encourage Relaxation

·  Create a relaxing atmosphere where she can enjoy her time. "Please make yourself comfortable and enjoy your cigar."

10.     Express Gratitude

The Pathos, Egos & Logos of The SOTL Global Movement: by Lefty Karropoulos, CMT

 

The Sisters Of The Leaf Global Movement: A New Era for the Global Cigar Community
In the world of cigars, a new wave of empowerment has emerged thanks to the Sisters of the Leaf Global Movement. Since 2017, this organization has been redefining the cigar culture to be more welcoming and supportive of women. At the forefront of this movement is Dr. Anastasia Psomiadi, whose vision, ethics, and leadership have played a pivotal role in its success.

The movement not only creates opportunities for both women and men to build their networks but also brings together cigar enthusiasts worldwide. It pioneers the concept of women-friendly cigar lounges and emphasizes the importance of education by implementing the Certified Cigar Sommelier Tobacconist (CCST) program, empowering our members through substantive knowledge.

Furthermore, the SOTL Global Movement is dedicated to empowering women through mentorship, self-discovery, and personal growth. By fostering a supportive community, it encourages participants to connect, learn from one another, and unlock their full potential.

Joining the SOTL Global Movement: An organization for All Cigar Culture Lovers
The Sisters of the Leaf (SOTL) Global Movement is an inclusive community open to both women and men who share a passion for cigar culture. With around 4,000 members worldwide, our focus is on the quality of engagement rather than numbers. Membership is free, and those who join can actively participate in initiatives that align with our mission.

Membership and Engagement
Joining SOTL is simple and comes with the opportunity to express your ideas and get involved in our initiatives. We prioritize meaningful connections, often scheduling personal Zoom meetings or group sessions with our committees to ensure every member's voice is heard.

To join, visit our website and fill out the form or send an email to info@sotlglobalmovement.com.

Gathering Unique Perspectives
We collect valuable insights from our members, particularly women, using structured interviews and questionnaires. These qualitative research methods help us understand and address the experiences and challenges faced by women in the cigar community. Additionally, we provide a platform for women to share their ideas and concerns directly with our advisory board and management team.

Quality Over Quantity
While we have a strong membership base, our true focus is on fostering deep engagement. By maintaining open communication and encouraging active participation, we ensure that every member can contribute meaningfully to the SOTL Global Movement.

The Visionary Founder: Dr. Anastasia Psomiadi
Dr. Anastasia Psomiadi is not just a name but a force of change in the cigar industry. Her vision for a world free from stereotypes led to the creation of the Sisters of the Leaf Global Movement, which has since grown into a worldwide community.  As a globally recognized social innovator with notable achievements in culture, business, and academia, Dr. Psomiadi identified the need for a platform where women could explore their passion for cigar culture in a supportive and respectful environment.  For the first time in cigar history, she gave the floor to women by creating a space where they presented themselves and their contributions to the cigar industry.

Dr. Anastasia Psomiadi created the first-ever global initiative to give women a voice in the cigar industry through the SOTL Global Round Table, which was launched on the Zoom platform during the COVID pandemic. For the first time, women were invited to present themselves and discuss the stereotypes they have faced in their countries during their cigar journey. This groundbreaking initiative was shared with 21 global cigar communities in collaboration with their admins, marking a historic moment in the industry.

Since then, we have organized 11 SOTL Global Round Tables, both digitally and in person, along with networking events, mentorship programs, and initiatives that have helped build networks among women. As you have likely noticed, many of these projects have inspired well-known individuals and organizations within the industry, who have begun to organize similar initiatives.

These contributions have been recognized by prominent figures like Carlos Fuente, Nick Perdomo, Jeremiah Meerapfel, Al Micallef, Jose Blanco, and others, who have acknowledged the impact of the SOTL Global Movement.

You can find some of these statements and the impact of our work in this article: 

Cigar Journal Article

The Power of Education
Education is a cornerstone of the Sisters of the Leaf Global Movement, and the Certified Cigar Sommelier Tobacconist (CCST) certification is at the heart of this educational endeavor. The CCST program is designed to provide comprehensive knowledge about cigars, from the farming and production processes to the art of pairing and tasting.

Τhe leadership team and the advisory board of the movement emphasize the importance of the CCST certification for anyone serious about their cigar journey. The certification enhances personal knowledge and adds credibility to those who wish to work in or contribute to the cigar industry. For women in the movement, the CCST certification is a tool for empowerment, enabling them to thrive and excel within the cigar community.

The SGM Maestro School of CCST Alumni
The SOTL Global Movement of the School of Sommeliers Alumni’s mission is to foster a community of graduates by offering a platform to network, share knowledge, and develop professionally.

In addition to networking opportunities, SGM—in collaboration with the Humo Latino magazine— present interviews with each member of the SGM Alumni, available in both Spanish and English, to spread the experiences and passions of the graduates, who serve as a source of inspiration for aspiring sommeliers.

The Sisters of the Leaf Global Movement is more than just a global organization; it's a revolution in the cigar world.  The movement is breaking barriers and creating new opportunities for self-development for both women and men. It fosters personal growth, the setting and achieving of new goals, and the creation of new life pathways, ultimately sculpting a better world.

Nicotine & Strength

Nicotine is a naturally occurring organic compound in the same family of substances (alkaloids) as caffeine. Nicotine is found in tobacco plants, and to a lesser degree in tomatoes, green peppers, potatoes, and eggplant*. The general effects of nicotine are biphasic: initially it is mentally invigorating, and then it leads to a relaxing effect.

Like alcohol and caffeine, nicotine can be addictive and its effects will vary depending on the user and delivery method. Cigarette smokers are typically the most dependent users of nicotine. By design, cigarette smoke is acidic and meant to be inhaled into the lungs where it is easily absorbed in large amounts. Alternately, cigar and pipe tobacco smoke is alkaline and is not meant to be inhaled into the lungs. Therefore, the overwhelming majority of pipe and cigar smokers do not exhibit nicotine addiction because they do not inhale and ingest significantly less nicotine than cigarette smokers.

* The fact that nicotine is found in vegetables is simple proof that 'the dose makes the poison' and not all methods of consuming nicotine are addictive (e.g. cigars and pipes).

Nicotine Strength

Nicotine is something we feel. As with caffeine and alcohol, every person has a different tolerance level to nicotine: too much nicotine can induce nausea and light headedness.  If this ever happens to you, consume a little sugar and the feelings will subside. Consequently, cigars and pipes should be smoked on a full stomach when the body is properly fortified. 

The effects or quantity of nicotine are what determines the strength of a cigar or pipe tobacco. It can be said that a particular tobacco has strong spice or strong body, but these are, more accurately, flavor and sensation descriptions. 

The true strength of a balanced cigar or pipe tobacco comes from the nicotine, not the flavor.

Certified Cigar Reviews - Free Worksheet

Here is our Certified Cigar Reviews (CCR) Worksheet: you can fill it in by hand or use your computer.  In addition, it includes hyperlinks to important definitions and our Academic Curriculum, FAQ, Glossary, and more... Enjoy it is a printable document which you can keep for personal use or share with your friends and/or customers.

This download is free to anyone who wants to use it for any purpose.  It is tailored to the Certified Cigar Review process which emphasizes proper terminology, comprehensive structure and a professional process.  Enjoy!  

CCR Paper Review Worksheet 

Growing "Cigar" Tobacco In Missouri: By Danica Baird, CMT

 “What do you think?” Corey asked me when I stepped foot onto the open empty field. It was a warm Saturday morning in May, and I had no idea what my expectations were or how taking this risk would become one of the greatest learning experiences I ever had. I simply smiled, “We will see.” Like many things in life, patience and hard work can cultivate a lot of results. Growing tobacco can bring this to the surface. I was taught on how to grow tobacco in the Northwest corner of Missouri, in a small town called Dearborn. I learned techniques from the Dominican way and good old American ingenuity. Also, by a mix of machines and hands-on throughout the process.

To say I was optimistic was a bit of an understatement. As I observed the open field there were no mountains, this wasn’t a valley by any means… So, no nutrient erosion. Was it hot? Yes. But what about the soil? Was it good enough to sustain and grow good hearty tobacco? This spot of land had a slight slope and little to no tree coverage around the perimeter. The slope helped on rainy days distribute the water absorbed into the soil richly among the plants.  The soil in this area is heavy clay loam to sandy with high organic matter which helps the area grow a variety of healthy crops. Corey described the land has been decent to tend but is also learning about what varietal of tobacco grows the best. This year was Broadleaf. The land was owned by the city of Dearborn and was next to the water waste lake and a large creek. Just to the East there was a small corn field and some city buildings… let’s just say I was given GPS coordinates to get to the location.

Corey is Corey Frisbee, who started Weston Tobacco in 2010 with his son Colton. More like brothers than father and son; they worked together with very little to build a small, humble, homegrown business, that became a staple in the area. After Colton’s tragic passing, Corey couldn’t step foot back into Weston again but the passion he developed for tobacco continued to burn in him. He knew he needed to continue working with tobacco in some capacity and thus I encountered him on his third year of growing Missouri tobacco.

Every weekend from May to August I traveled to Dearborn and met with Corey to pick his brain about cigars and tobacco, as well as to learn all the hands-on farming. The field we would be planting on had grown everything from corn to hemp. During the off seasons Corey said they picked something that wouldn’t change the soil or need too much caring for. We prepped the soil by cultivating it by machine and by hand. The land was cultivated every week for several weeks before planting to ensure impurities such as old crop, sticks, rocks, and weeds were all removed. The field was also walked by foot to double check for these impurities prior to growing. There weren’t any chemicals added to the soil prior to planting. We ensured there were stacked mounds for the plants to be implanted on. We used a hand fed mechanical planter to drop the plants. Some of us would walk behind and ensure the plants were standing tall and hand planting the missed spots.

Throughout the coming weeks I would hoe the field by hand, pull weeds, cut the grass, cut off suckers, top the plants, even add a chemical that sealed the top where it was topped to help the tobacco continue to grow. Over the last couple of weeks in August we stalk cut the plants. Corey said in his experience stalk cutting Broadleaf was best. So, we cut and spike the plants on lathes before barn hanging them. It should be noted that as I write this, the plants are still hanging in the air-curing barn until about Thanksgiving when they will be packaged and sent to Hail and Cotton in Tennessee as well as several other vendors who purchased it.

To give a broader perspective, after planting, the following weeks we began to really work and mind the fields. This was done by hoeing the mounds around the plants, making sure they had enough soil around to develop a sturdy, healthy base of the stalk. We continued to check for land impurities by walking the 3 acres by foot and checking every planted row. As the plants began to grow, they would sprout suckers or second shoots. In the next week we patrolled by foot again and took these off. It was important to do this for a strong base and to ensure the tobacco leaves have the best chance at proper growth and nutrient enrichments you need only one base or stalk.

Until the leaves reached a point of topping, this tending was completed every week. We also included tending to the surrounding area by mowing the grass and ensuring we had walking rows. Every week as the plants continued to grow, we would add another part of the tending. Pulling weeds and cutting excess plants became a part of those weeks. When the plants became about 3-4 feet tall, they sprouted their flowers at the top. That week was topping week. Using hatchets, we walked the field and cut off the flowers along with suckers. Another group would walk behind us and spray a specific non-toxic chemical that would “seal” the spot where the plant was cut in order to keep more from growing and ensure the plant nutrients remained. This is the only chemical that we ever added during the tobacco growing process.

In the last week of July and first weeks of August we began to stalk cut and hang. Now around 9 weeks after we first planted, after all the tending and pruning, it was time to cut. Stalk cutting caused a longer curingprocess, however it allows the tobacco to have a deeper, richer flavor. Stalk cutting is the process of cutting the full tobacco plant several inches from where the stalk meets the ground and spearing it on a lathe. The lathe is a large wooden stick, at the end of this stick would be a metal, cylinder-shaped, removable spike. This is actually a very dangerous process, says the new scars on my hand and forearm… If you are not standing on the proper section of the spike, you can easily get impaled when pushing the stalk onto the lathe.

Over the last several months of working on the field I became very humbled by the process. To work with the soil and plants by hand, to see everything I read and watched put into practice was rewarding. I can say it was a unique experience. While working on the field I also continued my education. Studying Cigars 101 and earning my Certified Cigar Sommelier Tobacconist (CCST) and Certified Retail Tobacconist (CRT) degrees from Tobacconist University. I also produced and taught a Cigar 101 class for the cigar lounge I work at.

I spent the last 12 years as a law enforcement officer in Kansas before taking a medical retirement last December. During my time there I saw and experienced things that are hard to describe. To say I suffered mentally is an understatement. I needed something to help me heal, something to give me purpose. Cigars did that, growing tobacco did that, learning to roll did that. Rolling has very quickly become a deep passion. Devin Ashley of Bad Ash Cigars was my first teacher, followed by Corey. I still have my first rolled cigar!

This regal life within the cigar world can give you a purpose if you are looking for one. It can also give you peace. I’ve met some fascinating, passionate, adoring people within this culture. No matter the path we find ourselves on we can always find an outlet in the cigar way of life.

The SOTL Global Movement Maestro School

 

Sisters Of The Leaf (SOTL) Unite!  

We are proud to announce our new and historic partnership with the SOTL Global Movement.   The SOTL Global Movement is an international organization committed to introducing, supporting and empowering women in the cigar industry and Tobacconist University is proud to engage with them and their mission.  We strongly believe that their contributions to our industry will benefit us all and contribute to our vision of "preserving luxury tobacco for generations to come".

The SOTL Global Movement has earned the privilege of administering their own Certified Cigar Sommelier Tobacconist (CCST) Maestro School and they are actively certifying aficionados through Tobacconist University.   See what they have accomplished by clicking here.

If you are a woman who loves cigars and would like to learn, network and contribute more, we encourage you to visit SOTL Global Movement or email info@sotlglobalmovement.com.

Celebrating 25+ Years

 

Time flies and it is hard to believe that 25+ years have gone by since the founding of Tobacconist University.  We are so busy managing record level certifications and developing our future infrastructure that we fail to look back and appreciate what we have accomplished.  So we had to dig deep into our archives to put this timeline together and we were pleasantly rewarded with a trip down memory lane; we hope you enjoy it!

1996 Cuban Cigar University Is Born
Less than six months after opening his first store in Princeton, NJ, TU founder Jorge Armenteros goes to Cuba and accidentally meets the director general of Cubatabaco, getting access to farms, factories and rare educational materials which become the foundation of Tobacconist University's academic curriculum.  Armenteros returns to the US and creates a curriculum to train his tobacconists and starts doing consumer seminars under the brand name Cuban Cigar University.

"I wasn't even a fully developed adult human, yet I opened my first store in 1995 at the age of 21.  I went to Cuba in 1996 to further my knowledge of premium cigars.  When I got back I realized I needed to create a program to educate my tobacconists and customers.  I did this because I wanted to be the best.  By 1997 we were doing live seminars with customers in hotel meeting rooms." - Armenteros   

2005 Tobacconist University And The Certified Seal Is Born
While opening 3 stores in 3 states, Armenteros continues to train his retail tobacconists using the Cuban Cigar University (CCU) curriculum.   Until now, CCU was a proprietary educational program to train professionals for a single company.  The challenges of employee education/product knowledge, the proliferation of bad information on the internet, and the continual threats of new taxation and smoking bans incites the desire to turn the program ‘inside out’ and make it available to all retail tobacconists.  The power of the internet allows for the creation of a website to provide free and credible information for consumers and tobacconists.  

"For a decade, our original CCU curriculum consisted of giant notebooks, transparent overhead projector sheets, and paper exams... until we put it online." - Armenteros

"The TU Certified Seal and Lapel pin is the first and only symbol of a professionally trained tobacconist." - Armenteros

2007 Tobacconist University (TU) Arrives
TU becomes the official educational curriculum of the RTDA/IPCPR, today’s Premium Cigar Association (PCA).  This begins a 10+ year period of building out the online academic programs and administering free final exams at the annual tradeshow convention.  Funding is scarce but a few companies provide enough help for TU to survive.  Padrón Cigars provides a significant endowment and others like Tatuaje Cigars, Drew Estate, and Miami Cigars support TU as well.  Our first tradeshow booth for administering TU exams was 2008. 

"We spent the next 10+ years staffing a booth at the tradeshow and certifying more than 400 Certified Retail Tobacconists (CRT); it was slow, expensive, but steady growth." - Armenteros

2009 The Tobacconist Handbook 1^st Edition
The historic release of The Tobacconist Handbook marks the first time a comprehensive book is published to educate tobacconists.  As a distillation of the TU online curriculum, The Tobacconist Handbook can provide enough education for TU students to pass their final exams and give anyone a well-rounded education on luxury tobacco.

"Writing this book nearly killed me; it was like having a tiger by the tail and I couldn't let go.  While it is a distillation of the online curriculum, it still took a year to compile/write, working typically from 10pm to 3am, after normal hours of running my shops and TU.  While I am normally an avid reader, I didn't read a book for two years after this project!  It took a lot out of me." - Armenteros

2012 - 2015 R&D Cigars
Our revolutionary program to create educational cigars where we research and develop cigars along with their component puros and educational content.  This program created the R&D Brazilian Corojo and PA/CT Broadleaf cigars which were sold exclusively to Certified Retail Tobacconists (CRT).  Unfortunately, onerous regulatory threats from the FDA made the next Mexican San Andres and Organic Nicaraguan projects impossible to release.  Once again, over regulation kills another dream in the luxury tobacco industry.  Click here to learn more about R&D Cigars.

   

"R&D Cigars was my pride and joy, a grand educational cigar adventure that created cigars that only Certified Tobacconists could sell; a bona fide competitive and educational advantage.  Alas, it was extremely costly to execute and killed by the FDA." - Armenteros

2018 Online Final Exams for Everyone!
After a decade of administering final exams at the PCA tradeshow and through the USPS with Certified Tobacconists administering paper tests, we deploy online exams for everyone; making our certification programs (CCT, CRT, CST) 100% online and fueling unprecedented growth. 

"It was actually terrifying to put our final exams online; mostly due to fear of people cheating or releasing the questions to the public.  Fortunately, our community of luxury tobacco lovers has integrity and a deep commitment to the value of education and certification." - Armenteros

2019 The Cigar Sommelier Is Born
The Certified Cigar Sommelier Tobacconist (CCST) degree is released.  Capitalizing on the demand for education and certification for those in the ‘business’ who are not full-service tobacconists, this degree serves lounges, mobile/event businesses, media, restaurants and golf clubs and everyone in between.  Our CCST School is the first program we placed behind a paywall and allows custom branding and configuration for individuals or companies with many employees and locations.  It is a streamlined distillation of our broader curriculum and it focuses on creating knowledgeable and competent premium cigar service professionals.  Click here to learn more about the CCST program.

"The success of the CCST program took us by surprise.  We were always so focused on full-service tobacconists that we didn't realize the massive growth and demand in the cigar-centric space.  The need for credibility and education was real and the CCST has become our fastest growing certification." - Armenteros

2020 Certified Cigar Reviews Is Born & The Tobacconist Handbook Is Updated
After 'perfecting' the online educational and certification programs for professionals and consumers, the TU focus turns to creating post-graduation value for certified tobacconists.  The Certified Cigar Reviews (CCR) platform allows users to create comprehensive reviews for online sharing and printable options like shelf-talkers.  Most importantly, CCR educates and empowers users and viewers by defining terms and creating a professional structure for an admittedly subjective process. 

"By the mid-2010s, the internet is proliferating with cigar reviewers providing their own opinions.  We believe tobacconists are the ultimate reviewers since they do it all day long, face-to-face with customers.  This leads us to create (over the course of 4 years) the CCR platform.  In the process, we realize the need to create post-graduation value and leverage for our certified professionals and consumers.  How can we help certified tobacconists? becomes our new focus." - Armenteros

The Tobacconist Handbook: An Essential Guide To Cigars & Pipes is upgraded, updated, enhanced, improved and re-released by Skyhorse Publishing.  Sales continue to surpass all expectations and reach consumers and professionals around the world.  Take a look here...

   

2020 CIGARS 101 Introduced
Our CIGARS 101 program was released outside of the TU website on a modern learning platform; this experiment is part of our long term plan to potentially move part or all of our certifications onto more technologically advanced and responsive platforms.  CIGARS 101 is also intended to create a strong educational/knowledge foundation for all levels of consumers.  Click here to learn more.

2021 CCST Maestro Released
Compelled by the growth and success of the Certified Cigar Sommelier Tobacconist (CCST) program, the CCST Maestro program is introduced.  This historic program empowers CCST Maestro to certify others for profit while administering their own CCST School.

"While still in its infancy, this program will change everything!  The CCST Maestro gives certified tobacconists the plug and play ability to educate and certify their own customers while profiting from the process.  Helping tobacconists profit through education is an unbelievable dream come true! " - Armenteros

2022 Benchmark Cigars Database Is Born
The dream of Certified Cigar Reviews (CCR) was stunted by a worldwide pandemic and a garbage-in/garbage-out problem:  reviewers were overburdened by having to input too much cigar data.  This led us to create the Benchmark Cigars Database, which allows manufacturers/distributors to upload their cigars into the CCR platform for free: then users can create reviews in just seconds!  Populating the Benchmark Cigars Database in the Certified Cigar Reviews website started in the Summer of 2022 and will continue into the foreseeable future.

"This project has nearly killed me physically and financially, but the hardest part is now behind us.  The technology and database we have created are the foundation for projects we will be releasing in the near future: projects which benefit all professionals and consumers but especially help Certified Retail Tobacconists compete.  So stay tuned as we roll out exciting new developments in 2023 and beyond." - Armenteros

2023 And Beyond
TUECOM, Online Career Center, educational content improvement, deeper discounts for retail tobacconists and many more things are in development…  Stay tuned….

"It is difficult to put an exact date on the birth of Tobacconist University, so I have chosen, partly for sentimental reasons, September, 8 of 1997; by then we were certifying professional tobacconists and consumers.  Looking back, it has been a wild ride and I feel like we have accomplished the impossible.  Despite the blood, sweat, dollars and tears, it has been worth every sacrifice.  As I look back, I am proud to say that we have accomplished everything we set out to do and layed a strong foundation for an extraordinary future... It feels strange to say, but I definitely feel like we are just getting started!" - Armenteros