The Tobacconist Handbook - Updated Edition: Ushering In A New Era Of Professionalism

 

More than ten years after the initial publication and after more than a year of 2020 related delays, The Tobacconist Handbook Updated Edition is here.  This new edition features enhanced images, glossary, tasting content and is available at a fraction of the original cost.  This is a must have for every retail tobacconist and lover of the leaf: available wherever books are sold!

Amazon

Barnes & Noble

Skyhorse Publishing

The Certified Tobacconist Advantage

PM Magazine: What’s the advantage of buying cigars from a certified tobacconist?

 


Jorge Armenteros: As the president of Tobacconist University, I have dedicated almost 15 years to this question.  In fact, I wrote The Tobacconist Handbook (available on amazon.com) to try and improve the culture of professional tobacconists.  Above all, a certified tobacconist is schooled in fundamentals and understands the differences between tobaccos and what makes them special.  Ultimately, very few tobaccos and/or cigars are premium or luxury products.  The best cigars in the world take years or decades to create and a certified tobacconist can help a consumer enhance their own appreciation by sharing that knowledge.

 

…. the joy of our business is to introduce smokers to something outside of their comfort zone and watch them fall in love with it…

#WITWITTH? - Where In The World Is The Tobacconist Handbook

It took over a decade to create and our pre-marketing campaign left many people wondering, where in the world is The Tobacconist Handbook?  Well, The Tobacconist Handbook (TH) is here and available at Amazon.com.   More importantly, we want to know who has the TH and would like to share your pictures with the Tobacconist University community: we are calling this the #WITWITTH? Project.  You can view the photos on our Facebook Fan page or Follow TU on Twitter to see the latest and greatest contributions to the #WITWITTH? Project.  Thank you to everyone who is contributing, and especially Jessica Padrón, who took the extraordinary photograph above.

The Tobacconist Handbook Proof

The Tobacconist Handbook Proof has arrived.  And, it is indeed proof of our credibility and professionalism.   These 205 pages, 120+ custom images/graphics, and 41,000+ words took almost fifteen years to create and then another 2,000 hours to distill into a handbook.   I could not be more excited to preview it here for you.  Thank you to all of the well-wishers and inquirers; it will be available in September 2009 and you will definitely be hearing more about it in the months to come.  Please sign up for our email list to get the latest and greatest news!