SMOKE

While most sensory pleasures enter our lives as food and drink through solids and liquids, luxury tobacco is unique. It is savored through smoke.

Smoke is so familiar that it is easy to overlook. Yet it is one of the most extraordinary mediums through which human beings experience the world.

Smoke is not simply the product of combustion. It is the medium through which luxury tobacco is transformed into human experience.

To those unfamiliar with luxury tobacco, smoke is often perceived as a monolithic, pungent presence. To the smoker, however, smoke becomes an intimate, remarkably dynamic medium, transporting aromatic compounds, delivering nicotine, and giving rise to an extraordinary range of sensory perceptions.

Yet, the smoker and the bystander are not experiencing the same phenomenon.

Smoke is both physical and fleeting, constantly changing from moment to moment. Visible enough to be seen, substantial enough to be sensed, yet too transient to be possessed.

For only a fleeting moment, smoke transports aromatic compounds, delivers nicotine, and gives rise to an astonishing depth of life-enriching sensory experiences. Then it continues on its journey, dissipating into the world, becoming something altogether different.

The bystander does not experience the most extraordinary qualities of smoke. The smoker does.

Perspective changes reality.

Luxury tobacco changes perspective.