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Thursday, March 26, 2015

The 2015 Media Challenge

Starting in April of 2015, all Certified Retail Tobacconists (CRT) will be able to certify consumers as CCT.  This means, any consumer can be certified by a CRT, thereby proving their knowledge and strengthening the bond between retail tobacconists and their customers.  This historic program has the potential to elevate the credibility and prestige of the entire industry!

At TU, we often say that becoming certified will not make you a great tobacconist, but at least we are establishing fundamentals that we can agree on as professionals and consumers.  But, no matter how educated consumers and tobacconists are, it would be counter productive to continue to have under educated writers on the internet, magazines, and other media.  Bad information and uninformed opinions snowball and hurts the entire industry.  

While facts, truth, and knowledge may not matter to many marketers, it does matter to retailers and consumers.  Through certification we can establish a strong foundation of knowledge which bonds consumers, media, and retailers, thereby helping to build credibility and culture for the luxury tobacco industry.  

A lack of truth and transparency undermines our industry.  

So, to that end, we are inviting any and all media members in the premium tobacco industry to become certified, for free, as CCT with their local Certified Retail Tobacconists.  That's right, we said "FOR FREE"!  During the month of April we are extending an open invitation to any and all industry media to sign up and become certified.  As long as you sign up in April, you can take the test at your convenience during 2015 with your CRT Sponsor.  

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