What is certification? Why should you be certified? And how do you become certified? These are the questions TU President and Founder Jorge L. Armenteros, CMT answers in this video interview.
Whether they choose to get certified to strengthen their business, brand, and professionalism or to take advantage of the promotional value provided by TU, over 1200 tobacconists have already answered these questions for themselves. But, every day legislators, special interest groups, bureaucrats and the nanny state try to usurp your professional and individual rights, disparage the tobacconist profession, and enact new taxes. TU exists to educate consumers, professionals, legislators, and the entire world about premium and luxury tobacco products and their history. Without education, there will be no salvation!
Of course, if you don't believe in a code of ethics and standards, professionalism, or excellence, then certification is not for you...
"The luxury and premium tobacco industry will not exist without the retail tobacconist"
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