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Monday, August 9, 2021

Benchmark Cigars: The New Standard


Words matter.  Facts matter.  And above all else, in anything we do, TU must get the information right.  Otherwise, we undermine our credibility and might as well pack it up and find something else to do.  

In 2019 we launched our Certified Cigar Reviews (CCR) platform and quickly realized that much of the data being entered by users was flawed and/or incorrect.  Over the long term this would end up being a disaster if we allowed bad information to accumulate on a platform we created so we have been working diligently to create a system where we can ensure the integrity of the data, leading to substantive information and reviews.  To that end, we have initiated Benchmark Cigars. 

Benchmark Cigars in our database include all of their objective data, a mini-review and an cigar image.  They also have added images and a story about the Brand and Line.  TU creates these accounts, initiates the process and hands the reigns over to manufacturers/distributors so they can maintain accurate reviews and promote their cigars: the process is 100% free to all participants.  

Having Benchmarked Cigars allows users to select a cigar they want to review and create an accurate CCR review in seconds!  These reviews can be shared digitally, through social media and printed as shelf-talkers and tear sheets (white papers).   

The Benchmark Cigars database will also be the foundation of TUECOM sites: mail order websites for Certified Retail Tobacconists.  By default, the Benchmark Cigars database will help us establish a factual and accurate repository of cigars in our industry; a huge step towards having reliable standards and facts in an industry that lacks marketing/terminology governance or anything similar to appellation standards.  We believe this is a significant step towards best-practices and substantive fundamentals. 

If you are old enough to remember Pereleman's Cigar Cyclopedia, consider this the 21st Century version, with added bells and whistles and a higher goal in mind.  If your interested in facts, standards and accuracy, look for the Benchmark Checkmark TU seal of approval as you review cigars or shop online with Certified Retail Tobacconists!

Click here if you would like to see what Benchmark Cigars has to offer you.

If you are interested in Benchmarking your cigars, please email or call 609.651.2311.  

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